"Reach your audience on the go"
A patented system composed of a custom-made aluminum frame, a recyclable, interchangeable tarpaulin and a fastening system, specially designed to easily and quickly cover all the bodies (vans, delivery trucks, city-trucks, semi-trailers...). A system already deployed on more than 10 000 trucks in the world and adopted by big brands in more than 20 countries.
YOUR OWN MÉDIA
Turn your fleet into your own MEDIA and manage it by yourself.
Your vehicles are unexploited area of communication! Convey your message directly to your target audience. Expose your brand image, use a wide range of messages and reach the millions of people who cross your vehicules daily on the streets and roads. The potential impact is limitless.
Adapt, improve and alternate your message to the rhythm of your communication strategy, ad campaigns and brand news.
Institutional (long-term and reusable) or promotional campaigns, your fleet becomes an integral part of your communication.
OF THIS HIGH IMPACT POTENTIAL
Take advantages of millions of people who past through your vehicles on the roads and streets!
Stand out in a competitive crowd and media environment.
Nowadays, your customers are exposed to thousands of marketing messages, it is therefore important to find the right angle to reach your targeted audience and optimize your communication impact.
How? By focusing on the moment when the customer is least likely to get disturbed or surrounded by interactions, in order to optimize your chances of grabbing your customers’ visual attention.
"Between his home and point of sales, in the car and on the street, the customer is more available due to is surrounding by less interactions."
A moving ad attracts 2,5 times more attention than a static ad.
The support arouses more curiosity and help get information retention.
The rate of viral marketing/buzz is over 20%.
98% of people in cars (drivers and passengers) take a look at truck ads.
86 % of people enjoy advertising on vehicules.
+ 37% spontaneous penetration recall
+ 85% brand proximity
Sources : Outdoor Advertising Association of America, Inc. / American Trucking Association / Perception research / Ipsos ASI international
In Paris and its banlieue:
41 million displacements each day (More than 3 displacements/day/person with an average duration of 1h30) whose 37% with cars and 39% on foot.
By car: 78 minutes each day / 55h in traffic jam each year. By walking: 12 minutes par déplacement
communicate on your product
(product launch, promotion, etc.)
To deliver your event message
(targeted operations : combacks, summer, etc.)
To broadcast daily your brand image
AN ALTERNATIVE TO TRADITIONAL COVERING
Raise the constraints of a traditional adhesive coating to meet the challenges of quality and responsiveness required in communication and marketing Unlike the application of adhesives on vehicles, Traxx® allows a dynamic, economical and ecological dressing.
SIMPLE YET QUICK INSTALLATION PROCESS
Your vehicles are equipped in a minimum period of time: no need to mobilize your vehicles.
initial equipping : 2h
changing banners : 30min
AN INDEPENDENT MANAGEMENT
Each vehicle in your fleet is already a part of your ecosystem:
you are already keep track of your fleet costs: no additional costs,
you completely manage its availability: no contraints regard planning of reservations.
AN OPTIMAL SOLUTION
Reusing old tarpaulins or recycling.
Friction resistance, no risk of tears.